Hiptix Brochure front

REBRANDING ROUNDABOUT THEATRE COMPANY’S YOUNG THEATREGOERS’ PROGRAM, HIPTIX
The goal — create a look that is consistent with Roundabout’s brand as a long-standing, highly-regarded Broadway and off-Broadway theatre company, while still making it fresh, young, and exciting. These are the results — brochures that flew off the shelves and tables at events, new signups from theatregoers ages 18-40, and a whole new generation of audiences with an appreciation for the arts.