MasterCard Rebranding
Mastercard’s new, wordless logo isn’t just an attempt to convey that the company has become so ubiquitous that consumers recognize its branding even when its name is missing — it also suggests that the company is increasingly shifting its branding strategy in preparation for a post-credit card world where other forms of digital payment will reign supreme. I have rebranded this company logo based on my own research. Any criticism is highly appreciated.
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