MasterCard Rebranding

Mastercard’s new, wordless logo isn’t just an attempt to convey that the company has become so ubiquitous that consumers recognize its branding even when its name is missing — it also suggests that the company is increasingly shifting its branding strategy in preparation for a post-credit card world where other forms of digital payment will reign supreme. I have rebranded this company logo based on my own research. Any criticism is highly appreciated.

More by Rafsan Sakir Morshed

View profile