Outlaw Brewery

Outlaw Brewery is a local coffee shop/brewery in San Francisco that embodies a mix of old western style and a contemporary feel. Their audience includes folks living in the San Francisco area who are between the ages of 19 and 35.
Keeping that in mind, I decided to go with the bean and mustache for the logomark and a strong modern serif font. The star acts as a finishing touch to the outlaw persona. The colors are kept to a simple dull black and a greyish white, with slight accents of red.

** this is a portfolio project, the brand does not exist in real life