PhillyCHI Rebrand : Display Ads

Hi friends, just want to show you a couple of photos of the PhillyCHI rebranding project that my team and I worked on. PhillyCHI -- the Philadelphia chapter of ACM SIGCHI -- aims to create an environment for UX professionals, students, and enthusiasts of varying backgrounds and experience levels to make connections and learn as a community. For this project, we developed a visual system with a bold and distinct look to match the brand attributes and the initial direction that we were going for. Colorful abstract shapes allowed us to have enormous flexibility as it can be assembled in multiple ways. Let me know what you all think.

For more info about the project, I wrote a case study about it: https://vietnameta.co/PhillyChi-Rebranding