VW group ___ online store / Volkswagen

Design sprint > Product
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Automotive industry ___ online store
‍Time flies in the world of spin. Digitalisation and new approaches have massively affected the car industry in the last decade. In addition to well-known buzzwords: car connectivity, automation, smart transportation. Automotive producers are on the very beginning to realise new and innovative approaches to customers. Producers are just laying the groundwork for new customer flows and application that will push them ahead of the competition.

The ___ need
‍For those who searching for the real deal. Online store solution is the place to look. Potential customers expect that Automotive producers will approach them with new engaging ways to sell their physical and even add on digital products. What Volkswagen Group shop solution needed from a strong partner was to actually define the focus points of the app and to give direction to a brave idea. From there, the UX would have to tackle the product management, design and development of the entire product.

‍The ___ challenge
‍Searching buyers are not to use to buy cars online as a standard small items. Potential buyers are use to browse trough car ad. boards and posts to pick the right one. The question VW Group posed in the pre-development stage was: How can user browsing and buying fast without deep customisation of product? And how can a online store revolve around such approach? UX’s discovery phase was crucial in defining the problem and building a roadmap to the best possible solution.

The ___ solution
‍UX worked with the Skoda auto brief and provided data set throughout the Discovery Phase to analyse how users will experience the solution, which features resonate with the target audience and how the approach can best differentiate itself from its competitors. In this way, we were able to transform a great idea into a fully viable product.