Rebirth Bar and Grill

Self-Initiated Project: 'Rebirth Bar and Grill' Branding concept for WayV. In an attempt to exercise my brand design skills, I wanted to create a concept that would suit the group, with main colors being red and turquoise as red is the group's representative color whereas turquoise is the main color from their music video that inspires this concept. As their music video has the image of power and bold, the designs I created correspond to it, with bold choice of fonts, colors, and design elements.
"Introducing Rebirth Bar and Grill. Establishing on January 17 2021 by the renown Chinese Boy group WayV and partnering with their record label SM Entertainment, Rebirth offers a retro-apocalyptic themed bar and grill inspired from their newest full album, “Awaken The World”. The bar will house WayV’s live performance on its grand opening day, corresponding to their debut day back in 2019. WayV existing listeners and also the general public are welcomed to watch their live performance for free."