Disneyland Paris - Half Marathon Run

One of the most important event
of Disneyland Paris.

More than 15000 runners experienced the excitment of running through the park during Magic Run Weekend Disneyland Paris. They also had the opportunity to relax and share unforgettable moments during the post-races parties. To make it possible, we conceived an online ticketing service as well as a dedicated gestion platform.

https://book-run.disneylandparis.com/
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Less constraints, more participants
As a result of this multi-platform implementation, the number of attendees had been increased by 20% compared to the previous edition.

A weekend full of memories
We strongly wanted to extend the enthusiasm of this experience as long as we can. Allowing people to buy parties tickets and goodies related to the event on the e-boutique doubled the average basket.