Not Giving Up excerpt

This music video was made for producer Mot and Krid and singer Cindy Gomez. They desired an emphasis on neon lights. I approached the narrative of the animation considering lyrical elements within the song, which involved not giving up when encountering the blockades within the journey of life. Thus I built a Neon city in 3D that would express both the redundancy of city roads, with its rules and obstacles and the emotional roller coaster that occurs, leading to a transcendent moment where we break free. You can check out the whole music video at Mot and Krid's YouTube channel.