Luara Bakery | Branding

Brand identity for a new line of a popular chain pastries based in Tirana.
Luara is a Albanian chain of bakery/café restaurants established in 2000 in the Capital city, Tirana.
The goal of this project was to create a simple but playful visual identity for the brand and the solution was born from the main ingredient: “Wheat”. The hole identity was created around this symbol.
A project full of experiences. Inspired by the Wheat´s texture and the food mix proposed in the kitchen we generated our own textures that were used in the graphic line.