Healthy Home's Princeton Cookies Packaging Design

This project was done for an assignment at our university. We were asked to create a packaging design for whatever fictional vegan cookie brand we could come up with. I also decided to create a fictional company, named “The Healthy Home”, that manufactured the cookies. Enjoy!

Princeton Vegan Cookies is a product manufactured by The Healthy Home. This product aims to be as delicious as traditional cookies people are used to while at the same time being healthy and beneficial. This product is perfect for people who have just switched to the vegan diet.

I created a simple logo for a ficitonal company called “The Healthy Home”. Although I did not really design an entire brand identity for the said company.,I had a simple idea for the logo. I wanted the company to feel very modern, clean and simple. I wanted it to go well with other colors. I decided to enclose all the texts in a shape that resembles a circle. This shape is supposed to subtly represent the concept of “home”.

The reason for the three different colors is because the product comes in three different flavors which are Chocolate, Peanut Butter, and White Peppermint.