Military Bowl | Redesigned logo

The modernized Military Bowl identity is a celebratory step forward, featuring several design cues that honor the nation’s brave service members.

At the top of the mark, the six branches of the military are represented by the stars flanking the custom goalpost icon. That icon integrates a stars and stripes motif and serves as a proprietary element for this unique event. The typeface (a clean sans serif font) is bold, strong and borrows from classic military lettering.

These visual elements are rounded out by a color palette that is entrenched in Americana while also paying homage to the region.

The new logo was designed collaboratively with myself and Justin Wright of Dub Creative