Plume Segmented Audience Digital Ad Campaign

The Project: Segmented Audience Digital Ad Campaign

We were tasked with coming up with an ad campaign to communicate Plume's offering to three of their unique audiences including parents, young & upcoming adults, and tech-saavy adults interested in bringing their smart homes to the next level.

We started with a collaborative brainstorm to identify what each audience might look for in their home Wi-Fi and smart home experiences, especially as they pertain to the current pandemic. We then executed on design and copywriting for each idea, and Plume picked their favorites to put live.

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“There’s a big difference between design doers and design thinkers and the folks at Pono are definitely the latter. At Plume, we turn to Pono to help solve problems using design as their toolbox. They have been true partners in every sense of the word and feel like an invaluable extension of our Marketing team. We can always trust that from the first draft, they will exceed our expectations.”

Terri Falvey, Director of Content Marketing, Plume
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Plume is the creator of the world's first Smart Home Services platform that delivers fast and reliable WiFi, security, and privacy throughout your home. www.plume.com