Plume Data Personalization Emails

The Project: Data Personalization Emails

A recurring monthly email that goes out to Plume members containing dynamic personalized stats and information on their smart home's WiFi, device, and content usage.

We started by creating a template system that could be utilized for each email that is both desktop and mobile-friendly. Every month we are given a unique theme to design, along with light copywriting to help bring the content together.

We work through options for both static and dynamic content and create custom assets to support each theme.

Created and maintained in Figma.

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“There’s a big difference between design doers and design thinkers and the folks at Pono are definitely the latter. At Plume, we turn to Pono to help solve problems using design as their toolbox. They have been true partners in every sense of the word and feel like an invaluable extension of our Marketing team. We can always trust that from the first draft, they will exceed our expectations.”

Terri Falvey, Director of Content Marketing, Plume
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Plume is the creator of the world's first Smart Home Services platform that delivers fast and reliable WiFi, security, and privacy throughout your home. www.plume.com