Rawrycat Logo Icon

Whatsup everyone!
I'm super excited to share today's post! I've been working together with New York based Rawrycat to help them brand their new product. They developed washable silicone facemasks that you can use with filters and they launched their product line last week! (So if you're looking for a mask, go check! They are having a grand opening sale NOW)

So when I started designing this mark, I thought about what the mask had become to so many people. I wanted to make it more personal, so I made a character out of it. We also decided that it was important to include the identifiable triangular ventilation holes in the icon as well.

I also helped with several icons (from which a handful will be posted soon) to communicate it's USP'S and how to use and clean the product!

There's also a super fun logo animation coming up in one of my next posts!