Can design for Pepsi

Our goal was to develop a limited-edition Pepsi packaging concept for the 2020 Tokyo Olympics.

After analyzing the work, we proposed to use the mascot of the Tokyo Olympics — Miraitowa as a basis.

He's just like Pepsi — energetic, confident and strives to be a leader.

Thanks to the similarity of the character and brand styles, the design turned out to be bright and harmonious.