RFID Catalogue
The RFID (Radio Frequency Identification) Catalogue is an immersive, interactive, experiential installation concept perfect for PROTO. PROTO is the first production facility of its kind in Europe. Owned and managed by Gateshead Council, it is part of digital catapult NETV (North East Tyne Vally) Network, which is the UK’s leading advanced technology centre. It drives the early adoption of digital technologies to make UK business more competitive and productive to grow the countries economy.
The RFID Catalogue allows the user to access information displayed on a sceen by simply placing a woodon block, which is RFID tagged onto a platform, an RFID reader. It would be built to educate PROTO visitors on Immersive Technology. Aswell as this, it can also be used as an advertising tool for PROTO and the companies that work within or next door in the Northern Design Centre.
I feel that the installation would be effective and efficient in educating and advertising. It provides a personable experience which requires little effort from the user themselves.