ALD - Welcome Pack

ALD Automotive is one of the biggest car leasing and management company in the world. We helped their team to build a new onboarding experience for new car owners.

We imagined that part of that onboarding consisted in receiving a physical Welcome Pack that you get with the car. The branded and playful design aims at introducing the ALD brand to drivers while getting you all the informations and documents that you need.


—

PO : Marion Phelebon
UX : Antoine Bosque, Yoann Baunach
Graphic design : Mourad Moutawakkil