Neatbeat (college project brand adverts)

The main colours that are used are red, maroon and dark blue and a light blue and white, because arteries are red and veins are blue. As well as blood flows from the right-hand side to the left-hand side of the body. The logo’ s base height and size for each letter is different, because the logo is designed to look like a heart rate from a heart monitor. The meaning of the name, ‘Neatbeat’, is in keeping with a consistent heart rate.

The adverts are to show the Watch keeps track of your rate and warns the consumer whether it is high or low.