The Paper Patisserie Logo Formation

I like to start my logo design process by collaborating on a pinterest board after having an in depth phone conversation with the client. Once I have a good idea of styles, I create a mood board collage from our shared pinterest board. This collage then inspires the typography, color palette, and textures. From there, a brand is born. Scroll through the pages to see the mood board, typography, color palette, secondary logo, logo mark, and taglines. This logo was highly inspired by a trendy French patisserie.