S spoon

Silver Spoon, a restaurant perpetually serving good authentic asian food in San Francisco bay area. It encompasses a magnificent blend of traditional dishes and creative rendition of classics.Silver Spoon’s food is still traditionally asian, but the body has been lifted to a higher plane.

Silver Spoon needed a logo for its new era imprint which could reflects the restaurant’s philosophy: provides truly asian food to American. In order to create a logo that would be legible even on small chopsticks, I drew a simple and clean S letterform, taking care to maintain typographic legibility while pushing the symbol toward an illustrative Spoon. This ‘S spoon’ is the perfect visual embodiment ofboth the imprint name and the subject matter.