Emotive - Iconography

In project requirements and briefs - by calling it icon-design we have really undermined the affect features demonstration can have on a consumer. Something we, designers and clients, sometimes overlook.
This was an assignment for brochure design. I could have used run-of-the-mill icons to demonstrate the features. But then what's the fun in it. Knowing we are getting paid to do it might as well do it better.