The Creator's Journey

With better content, functionality, and features, Vecteezy is a modern leader in the online stock asset marketplace, and we're stoked we were able to assist with elevating its identity on par with its seamless platform. Vecteezy now houses all creative assets under a single, solidified brand, and our project aimed to personify Vecteezy's quality, edginess, and authenticity to immediately distinguish it in its industry.

The chosen mark, The Path, represents Vecteezy's purpose to inspire and simplify the creative journey. As Vecteezy guides creative ideas, it encourages the idea's creator to keep moving forward. The new brand communicates that very leadership and guidance and emphasizes a user-centered experience.

NEW CASE STUDY: https://focuslabllc.com/case-studies/vecteezy