Money Burning Kit Direct Mail

The concept for this direct mail piece was intended to really make companies aware that they might be wasting their marketing dollars without even knowing it. What better way to get that point across than to give out a Money Burning Kit complete with a custom designed matchbook and play money (yes play, but it looks very real!) for people to burn instead.

This project included design concept, graphic design and illustrations. The aesthetic is inspired by '50s advertising design.