Serta Website Redesign — Product Detail Page

I co-led a site overhaul soon after Tuft & Needle merged with Serta Simmons Bedding (SSB). My colleague and I were tasked with redesigning every page of the Serta site to mimic our successful direct-to-consumer (DTC) brand Tuft & Needle. Understanding the customer and current brand guidelines, we helped bring a fresh identity and experience to Serta.com.