Refill Store - Zero Muda

Cliches of the “eco-friendly” echo throughout many refill stores. Zero Muda made it a priority to avoid this DIY approach and aimed to incorporate the premium and the slick into the brand, an approach much more popular over in Europe and Australia.

Full case study : https://www.turtleandhare.co.uk/projects/zero-muda-refill-shop-branding/

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