KrispyKreme | Joy in a box | Design

Problem statement:
Krispy Kreme Doughnut Corporation announced that it is introducing new branded packaging in convenience, mass merchant, and grocery stores. Package upgrades, new signature products, and improved display graphics are part of the Company's broader efforts to enhance and grow its presence.

Packaging upgrades include:
* Adding enhanced graphics to increase shelf impact and visual appeal
* Improved graphic consistency across multiple product lines to make shopping easier for consumers
* Enhanced structural integrity to help ensure continued product quality