Retrobrand: LaCroix

We wanted to imagine how LaCroix would look if it had existed back in the days where diners were much more commonplace. Imagine riding your bike to the local diner, ordering a juicy burger and fries. But not so fast, you don’t just have the usual Cola. You want to feel “good” about eating that burger and fries, so instead, you opt for “The Innocent Soft Drink.”