Brand Identity for Mr. Noo

Mr Noo has approached me regarding to his brand identity and logo design. He wanted to have a mascot type cartoon looking design what he could use on merchandise in the future. I know him personally so I was aware of his characther hence the reason of the colour that I used on his design. As he requested a mascot logo it didn't start on paper rather I have used one of his photoshoot as a base of the design. I tried to use a magician hat however his hair style is his own signature so we agreed to go to that direction. I wanted to involve his fun character with some mystery in the design.