Open Soul Art (Logo and Brand Design)

Open Soul Art is a small art business that the client uses to sell prints of her artwork. During the early stages of development, the client described her brand as open, sensual, and free. Organic, contrasting lines are very prominent in the client’s artwork. A script font was used to capture the same effect. The moon and the stars are based off of the signature that she uses to sign her work. As for the colour palette, a dark, but neutral palette was chosen to compliment the bright and bold colours of her paintings.