Mindflow – Brand Refresh

Launching a brand refresh, that changes the whole brand's proposition, visuals and strategy during a pandemic is no joke. Especially, when your primary audiences are young professionals and students, with no guarantee that they'e going back to school or work anytime soon 😅

Anyhow, I'm glad Mindflow weathered this challenge successfully. Our launch success can be attributed to many things. But a great product and our resiliency is among the most importat ones :)

Mindflow is a Czech-based supplement company with international aspirations. I've recently joined the them as an investor and a "Design Strategic Generalist" (a.k.a. I do like to help with everything on hand 🙋‍♀️)

I'm in the midst of preparing a thorough case study. I've learned a ton about a product launch, marketing, sales and everything in between.

Would you be interested in learning more about how to successfully create and launch your business? Subscribe to my newsletter where I share all of those insights:
https://tinyletter.com/michaelafias

Would you like to work with me? Reach out at
Behance | Instagram | LinkedIn