Cuib

THE CHALLENGE

A group of experienced entrepreneurs with a fresh view on the local restaurant market needed a company to develop a brand narrative and identity that was aligned with their strategic view in order to start on the right foot within the local market.

INSIGHT

In a market based on extremes, where consumers can only choose between fast-food and fine dining, a balance is looked for; a place where they can call “home” and to which they can feel connected both food and atmosphere-wise.

SOLUTION

Developing a nostalgic brand that reminisces on less complicated times, that emphasises on friends and home-cooked food.