RaBit

THE CHALLENGE

A resource management software aimed at the construction market had difficulties establishing itself due to the resistance of a traditional market, reticent to new technologies.

INSIGHT

Construction company owners share similar demographic and psychographic traits, by wanting to spend more time with family, to relax, while also being in complete control of ongoing projects.

THE SOLUTION

Developing a friendly, professional, and intuitive brand, through which we personalised the target customer by illustrating the life he could have after using the product. The idea of control and transparency in business was essential to promote the product to this type of potential customer.