do you mind?

THE CHALLENGE

After securing financing through a business development programme, life coaching brand “Do You Mind?” needed a brand strategy and a new visual identity to reflect the quality of its services, but also to differentiate itself in a very small, but tight market.

INSIGHT

Consumers perceptions regarding the local life-coach market was unfavourable due to pseudo-experts that crowded the environment. To differentiate, it was imperative to have an approach that highlights the understanding of the situation of potential customers.

SOLUTION

An authentic and apparently fragile brand, with a narrative on solving traumas and consumer oriented visual identity. The new “do you mind?” targets those who feel vulnerable in difficult situations, with a lot of empathy and no hints of aggression.