Car Rental App

Car rental in India is a growing market segment driven by the gap in driving license holders and car owners( 22 cars/1000).

The young generation is shifting from being product owners to becoming service consumers, given all the convenience factors and change in financial mindsets.

Understanding that this is an aspirational market, I wanted to design a car rental app that provides the same emotional gratification that comes along with owning a car, the same pride and experience.

I wanted the interface to look fresh, exciting and the experience to feel premium ; like the interface is almost actually trying to 'sell' you the car.