Actively 04

This is the final selected version of the wordmark and color palette on this project. We felt like this sample had the vibrancy and energy dialed into where it needed to be, while still having enough weight to hold attention and be a great anchor for the brand.

Considering that it's an outdoor brand by nature of the product, we saw the most potential for brand application across wearables and additional product offerings with this direction as well.

Excited to build this brand out further!