FM Brand Manual + Brand Patterns
FM simplified their name from Featherston Media to FM and they came to us for a logo with the same level of simplicity.
Brand Manual: It’s important when branding a large company that many creative teams will touch to create a standard set of rules so that there is brand consistency. One visual voice for all media extensions.
Brand Patterns: Brand patterns make a bold brand statement that is recognizable at a glance without having to put a giant logo on every brand touch point.
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