KIOO Logo

Concept, naming and identity for sustainable East African drinking water project, using mobile, container-based, solar-powered pumping / purifying stations. KIOO means ‘crystal’ in Swahili and focus groups testing of the name in Tanzania showed it had great traction with targeted younger consumers, and associations with local urban slang. Identity itself is modular, based on the graphic components of Masaai textile patterns, and can be configured to provide layout elements and patterns in promotion and packaging material..