Divbrands® Bespoke Typeface

An excerpt from the Divbrands® style guide highlighting bespoke elements of the brand word mark. I liked the letter 'a' in the font Value Serif, but found the typeface to be a bit too playful overall - so I created a custom letter 'a' for the font Bodoni URW, creating a more professional but unique and recognisable word mark that shared some of the appealing and impactful characteristics of Value Serif.