USA Pickleball new badge concept

I started playing pickleball last year, and recently had a chance to help develop and grow the game working for USA Pickleball (alas, didn't work out).

I really enjoy the game, but the national organization's new logo doesn't accurately capture the story and growth of the game.

To help with my business strategy and marketing plan idea, I created a new brand mark that captures everything fun, unique ... and fun about the game of pickleball.

The ever-popular "breakdown of each element in the logo" to follow, only because I think it's fun....