Starbucks: Coffee at Home ⁠— Packaging Redesign

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Description
The original package is a big cubic shape, and inside there are x12 capsules all mixed. Per usage, the user needs to find inside the white capsule and the brown capsule, which can be frustrating to find inside an unorganized package.

This new packaging was designed to be more user friendly and more esthetically pleasing. The exterior main design is composed of the infusion of both capsules flavored contents and on the back, the user can see the final product. Inside there’s an organized “drawer” that the
user can easily pull and serve off each row per usage.

Briefing
For this project was requested to redesign and improve the packaging from a company of our choosing. This “Starbucks: Coffe at Home” packaging by Nescafé - Dolce Gusto was chosen because of the amount of improvement that it could have with a new design.

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