Umadrid Logo

I spent some time sketching in order to come up with a logo for my freelancing business. I love typography and lettering, so when it comes to logos, that's my main area of expertise. After some iteration, I came across this rough sketch, then spent some more time working on sketching the letter in a bigger format. After I finish the the sketch, I moved on to Illustrator, design the logo, and work around with the colors that would be right for my brand.