Proyect: Caribe Gold

A new panamanian startup contacted me to define it's new brand color palette.

I asked the CEO how would its brand looks like if it was a person. Would it be a "he" or a "she"? A fun excercise that reveals brand's personality through its owners eyes. I learned it on 2016, while I contribuited to refresh the UI of the most used online banking in Panama City.

Interestingly, he told me it would be an young european woman who like to run away from paris and take a summer vacation at the caribean sea. A mix between luxury, partying, vitality and society life.

Here's my shot! I'm proud of the results.

You can read the whole process behind at:
https://medium.com/@arles/proyecto-caribe-gold-5846f4620856

You can contact me at:
Twitter.com/arlespinzon
Instagram.com/arlespinzon
Arlespinzon@gmail.com