Fuel Bar – Visual Identity.

Fuel Bar is a hypothetical design project and a visual exploration of monochrome layouts.

I imagined Fuel to be an urban bar located in El Born —one of the trendiest neighborhoods of Barcelona— known for its intimate vibe and hidden gems. Fuel has a contemporary style, dark interiors and it’s the ideal setting for an autumn-evening date. It offers specialized drinks and gourmet bites with a focus on natural wines and fine spirits.

The identity combines striking images of bubbly close-ups with strict and systematic layouts. The seasonal menus are designed in a small format to fit the palm of the hand and are printed in luxurious Keaykolour deep-black 350gsm paper with white lithography.

The fonts used are Monument Extended and Neue Montreal by Pangram Pangram.