Cougar Companies Website
A website that combines two companies' service offerings into one cohesive user experience.
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Client: Cougar Companies, Fort Myers, FL
Project Scope: Information Architecture, Website Design, Development
Project Duration: August – September 2020
Link: https://cougarcompanies.com
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Cougar Companies is a full-service provider of all types of construction services ranging from drilling to roadway and vertical construction. They are an established company that has seen great success at a regional level, but their old websites didn't reflect the full scope of their services and the quality of the work they provide. By having two distinct websites and company names (“Contracting” vs. “Cutting”) to showcase different types of services, the company didn't feel as cohesive as it could have been by showcasing services under the Cougar Companies brand name.
I worked with Cougar to create a new website that ties the two branches of the company together. The new website highlights service offerings under one umbrella through an engaging experience for site visitors by utilizing strong photography and keeping copy short and to the point.
Main Goals
• Highlight service offerings to showcase what kinds of services Cougar Companies as a whole provides for their customers
• Create an engaging experience by utilizing strong photography and videos
• Be easy to update and manage for site admins
• Create an overall more dynamic and engaging environment