Paper World
Ditch the paper - get mySugr.
Traditionally People living with diabetes would have to log all the diabetes data and keep track manually, the mySugr app is a paperless diabetes logbook that can replace this tedious process and simplify a person's life.
When creating for mySugr it’s important to strike a balance between high-fidelity modern visuals and relatable content. This is why we will play with tactile material. We used literally crafted* the main elements a user would typically track in a paper journal. With a touch of satire and “crafting” was used to show not only relatable, real and tactile content but setting the visual tone for our brand in a fun way.
*All objects were lovingly made by myself out of paper :)
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