Andrea García Marquez – Visual Identity.

Visual identity for an independent photographer and cinematographer. She’s based in Madrid and her work has an unconventional perspective on women’s beauty along with a playful aesthetic.
For her visual system, we wanted to find a balance between the vibrance of her work and a neutral but clear branding. We played with the accents of her two last names and converted them into recognizable elements, while keeping the texts and colors strict and standardized.