Lyrebird Beatbox School

We began with redefining the product strategy, breaking complexity in an iterative process including key features in the functionnal scope step by step. All this was based on a marketing study. Then, we designed the workflows and especially worked on the wording and content. It had to be super clear without reading, and very easy looking. Finaly, we refined the visual aspects, in a mix between oldschool and modern design, trying to express freshness and rythm