Plastic Free Fridays / Design Mocks + Brand Guidelines

I helped https://www.sofarsogood.studio/, which is part of the https://www.beoptimisticgroup.com/, with their beautiful work on the Plastic Free Fridays rebrand. My role was to help build out their brand guidelines and stress test them by exploring and creating graphics, design mocks, social posts, etc.

You can read more about the project here: https://www.creativeboom.com/inspiration/so-far-so-good-makes-a-strong-start-with-its-debut-campaign-for-plastic-free-fridays/.