TCL

TCL is not only one of the world's best-selling consumer electronics brands, but also the fastest-growing TV brand in North America. TCL TVs feature stylish design and the latest technology.

THE CHALLENGE
6 years ago we started working with TCL, developing their local brand image. The challenge was to enlarge the visual identity of the brand, as they only had a few visual resources provided by the headquarters in Taiwan. We have been working since then on the design and execution of their packagings, catalogues, ads, logos, image retouch and iconography.

As a brand growing with new divisions and products, TCL approached Coco to help them develop and improve their visual communication and product packaging. We worked on visual design, Logo Design, Packaging, POP, Illustration and Catalogues..

It was important to the TCL team that consumers recognized the brand, but also that the look and feel was enhanced to target a larger audience.

RESULTS
In an industry filled with stiff competition, TCL faces competitors that push them to evolve and improve. Every company faced with this challenge has two options: 1) cling onto the “old way” that got them into this mess, or 2) rethink their company's communication with a new vision and image, and start to rebuild it. We urgently needed to renew the packaging and give the brand a new life on display.

As a result of our combined efforts with TCL’s Marketing Department, the brand has now a very cohesive, strong and striking brand image that conveys their leading position in the home technology sector in Argentina.