Side Project — Marketplace for Local Professionals I

Hello creatives of the world!

I'm back with a sneak peek of a side project I'm working on to keep myself busy. I wanted to design a concept for an online marketplace where people can find and compare skilled local professionals for events, home services, lessons, wellness and other services.

What you see in this shot is an exploration of an onboarding model that uses a UX technique called "self selected segmentation". You basically ask customers a bit about themselves, and then push an onboarding experience that is right for them. This level of personalization is becoming increasingly expected by users. Segmentation is a great approach for feature-rich products that cover many different use cases. The goal is to shorten users’ time-to-value, get them to that ‘aha moment’, and delight them in the process by making them perceive your brand as effective, sophisticated and personal, and do it all fast.

Feel free to share your thoughts, and press 'L' if you're loving the shot!